Lazarus DNA is a division of Global Genetic Health Inc.
The scientists are all experts in ancient and highly degraded DNA. The core team all came from Lakehead University Paleo DNA Lab where a lot of groundbreaking DNA preservation research happened. They have the techniques and expertise to deal with highly complex and degraded samples.
This understanding of DNA damage also makes them highly knowledgeable in how to halt these processes. Through 12 years of research on ancient DNA samples scientists at Lazarus were able to recreate the conditions artificially that samples in the field had lasted for tens of thousands of years.
They created a system now that allows anyone to have their DNA preserved in a way which halts all the major degradation causes.